Inflatable / January 12, 2019 / Iva Gabriaux
These are a step above the event rentals but with the same basic concept. Instead of renting inflatables and choosing some employees to man them this company targets specific carnivals fairs and public events like the California State Fair. They set up a permanent location at these events pop up a large inflatable and people purchase tickets to enjoy the inflatable area for a certain period of time. For this company the wear and tear on the inflatables is less sporadic and more of a full time concern. However they make a constant stream of money during the events unlike the one-day rental options.
Inflatables are basically commercial signages that are filled with air. It can assume any imaginable shape-from a simple circular ball to a giant robot. Hot air balloons can also be categorized under inflatables advertising. Inflatable costumes and inflatable balloons are some of the most popular forms of inflatables. Inflatable costumes are walking inflatables that interact with audiences. This type of inflatable is mostly loved by people especially by kids. It is an effective way of making your brand closely visible to your target market and it also builds a certain personal connection with them making it memorable and not easily forgotten.
All it requires is a prime location a large indoor space and a series of inflatables to fill the space. Because of its indoor nature these companies dont experience the same problems with sun damage and accidental punctures that outdoor rental companies face. However with constant use comes typical wear and tear so be prepared to have backup inflatables for replacements while used inflatables are patched and repaired. Also the cost of a large enough rental space will be rather high as well as the cost of utilities and maintenance. So as you can see there are four main options if you want to start an inflatables business.