Inflatable / February 16, 2019 / Manon Poissonnier
It is a greatly affordable way to increase outdoor visibility to a business target market. From afar audiences could easily see the inflatable costumes and inflatable balloons filling them wit delight and awe. Nonetheless they could be easily attracted to visit your establishment or promotional booth-they could even take photos with the inflatables and post it in their social networking sites. If this happens the name of your product or establishment will be seen by not just two or three people. Indeed the customers themselves have spread the idea without them knowing.
Inflatables are basically commercial signages that are filled with air. It can assume any imaginable shape-from a simple circular ball to a giant robot. Hot air balloons can also be categorized under inflatables advertising. Inflatable costumes and inflatable balloons are some of the most popular forms of inflatables. Inflatable costumes are walking inflatables that interact with audiences. This type of inflatable is mostly loved by people especially by kids. It is an effective way of making your brand closely visible to your target market and it also builds a certain personal connection with them making it memorable and not easily forgotten.
Inflatables came very much into the public eye as architectural and domestic object when synthetic material became commonplace. Iconic structures like the US Pavillion on the 1970 Osaka Expo by Davis and Brody and Victor Lundys travelling pavillion for that Atomic Energy Commission popularized the idea that inflatables can be a way to build large structures with very extendend interior spans without pillars. These nice hopes for inflatable structures would later be dashed by the many practical difficulties faced by inflatable buildings such as climatization safety sensitivity to wind and fire proofing that currently restrict their use to very particular circumstances.