Inflatable / January 11, 2019 / Melodie Mainville
Inflatables are basically commercial signages that are filled with air. It can assume any imaginable shape-from a simple circular ball to a giant robot. Hot air balloons can also be categorized under inflatables advertising. Inflatable costumes and inflatable balloons are some of the most popular forms of inflatables. Inflatable costumes are walking inflatables that interact with audiences. This type of inflatable is mostly loved by people especially by kids. It is an effective way of making your brand closely visible to your target market and it also builds a certain personal connection with them making it memorable and not easily forgotten.
These are a step above the event rentals but with the same basic concept. Instead of renting inflatables and choosing some employees to man them this company targets specific carnivals fairs and public events like the California State Fair. They set up a permanent location at these events pop up a large inflatable and people purchase tickets to enjoy the inflatable area for a certain period of time. For this company the wear and tear on the inflatables is less sporadic and more of a full time concern. However they make a constant stream of money during the events unlike the one-day rental options.
It is a greatly affordable way to increase outdoor visibility to a business target market. From afar audiences could easily see the inflatable costumes and inflatable balloons filling them wit delight and awe. Nonetheless they could be easily attracted to visit your establishment or promotional booth-they could even take photos with the inflatables and post it in their social networking sites. If this happens the name of your product or establishment will be seen by not just two or three people. Indeed the customers themselves have spread the idea without them knowing.