Inflatable / January 20, 2019 / Jolie Robert
Inflatables are basically commercial signages that are filled with air. It can assume any imaginable shape-from a simple circular ball to a giant robot. Hot air balloons can also be categorized under inflatables advertising. Inflatable costumes and inflatable balloons are some of the most popular forms of inflatables. Inflatable costumes are walking inflatables that interact with audiences. This type of inflatable is mostly loved by people especially by kids. It is an effective way of making your brand closely visible to your target market and it also builds a certain personal connection with them making it memorable and not easily forgotten.
Many of these companies make up their start-up costs in only one season! Plus the advertising is done for them as each public event draws in more and more people. The downside is that the cost of a rental space combined with paying a full-time team of employees can be pretty high and more accidents are prone to happen to your inflatables in a large crowd of people. And finally there is the indoor inflatable play center option. Family fun centers are popping up all over the United States and are doing surprisingly well. Children of all ages enjoy coming to locations with a series of inflatables vendors and video games.
These are a step above the event rentals but with the same basic concept. Instead of renting inflatables and choosing some employees to man them this company targets specific carnivals fairs and public events like the California State Fair. They set up a permanent location at these events pop up a large inflatable and people purchase tickets to enjoy the inflatable area for a certain period of time. For this company the wear and tear on the inflatables is less sporadic and more of a full time concern. However they make a constant stream of money during the events unlike the one-day rental options.