Inflatable / October 5, 2018 / Laetitia Beauchesne
Inflatables are basically commercial signages that are filled with air. It can assume any imaginable shape-from a simple circular ball to a giant robot. Hot air balloons can also be categorized under inflatables advertising. Inflatable costumes and inflatable balloons are some of the most popular forms of inflatables. Inflatable costumes are walking inflatables that interact with audiences. This type of inflatable is mostly loved by people especially by kids. It is an effective way of making your brand closely visible to your target market and it also builds a certain personal connection with them making it memorable and not easily forgotten.
These cute and cuddly inflatable costumes can be utilized during trade shows sports events and bazaars among others. This type of inflatables helps a lot in retaining memories recognition and attention to audiences. Inflatable costumes can be designed out of company mascots logos cartoon characters and even the product itself. Custom made inflatable costumes offer a fun and exciting way to make a specific product and brand stand up amongst the many competitors. Any advertiser or marketer can choose to order inflatable costumes in their desired design color and size.
Inflatables came very much into the public eye as architectural and domestic object when synthetic material became commonplace. Iconic structures like the US Pavillion on the 1970 Osaka Expo by Davis and Brody and Victor Lundys travelling pavillion for that Atomic Energy Commission popularized the idea that inflatables can be a way to build large structures with very extendend interior spans without pillars. These nice hopes for inflatable structures would later be dashed by the many practical difficulties faced by inflatable buildings such as climatization safety sensitivity to wind and fire proofing that currently restrict their use to very particular circumstances.