Inflatable / January 20, 2019 / Melodie Mainville
Inflatables are basically commercial signages that are filled with air. It can assume any imaginable shape-from a simple circular ball to a giant robot. Hot air balloons can also be categorized under inflatables advertising. Inflatable costumes and inflatable balloons are some of the most popular forms of inflatables. Inflatable costumes are walking inflatables that interact with audiences. This type of inflatable is mostly loved by people especially by kids. It is an effective way of making your brand closely visible to your target market and it also builds a certain personal connection with them making it memorable and not easily forgotten.
These are a step above the event rentals but with the same basic concept. Instead of renting inflatables and choosing some employees to man them this company targets specific carnivals fairs and public events like the California State Fair. They set up a permanent location at these events pop up a large inflatable and people purchase tickets to enjoy the inflatable area for a certain period of time. For this company the wear and tear on the inflatables is less sporadic and more of a full time concern. However they make a constant stream of money during the events unlike the one-day rental options.
Inflatables came very much into the public eye as architectural and domestic object when synthetic material became commonplace. Iconic structures like the US Pavillion on the 1970 Osaka Expo by Davis and Brody and Victor Lundys travelling pavillion for that Atomic Energy Commission popularized the idea that inflatables can be a way to build large structures with very extendend interior spans without pillars. These nice hopes for inflatable structures would later be dashed by the many practical difficulties faced by inflatable buildings such as climatization safety sensitivity to wind and fire proofing that currently restrict their use to very particular circumstances.